Anyway, I thought to put here some methods to GENERATE TRUST (for potential clients in particular, to increase your sales).

1. the website should be professional

2. the emails you are sending should be signed, personalized, not from “financeANDrefinance.com team”, but from “The Finance Guy”. It helps increase personal relationship and preference

3. you need a human face on the site. If the potential client wants to give u money, you need to show him that you are a real person, not a crook

4. show testimonials, but not the fake ones, invented (John. T – Ohio – “You guys are great, Thanks”). No, I mean video testimonials, from recognizable people, preferable VIPs or from companies that we all know. I’m sure you know somebody famous directly or through your friends network

5. be visible. Show your linkedin account, myspace account, facebook account, …

6. Google yourself and see what others will see about you. Be carefull from youth what are you posted on the net. If you post picture with you naked and drunk, don’t expect to receive a banking top management job too soon

7. ask others to link towards your site. This is sort of a testimony that you are ok (on a specific keyword)

8. show that you are a leader – make a blog and post your ideas. Teach others

9. try to speak at all possible conferences (to be recognized as a leader in your field)

10. external shell counts. Everything is this world is based on perceptions. So, you should be excellent at this area. Hair, smile, skin, clothes, car,

11. have u appeared on TV, in shows, interviews? or advertising something? this advertising endorse you a lot. Or if a brand u worked for appeared on TV

12. generate trust by writing articles as guest in famous blogs, magazines

13. make a video by yourself an post on you site, saying something to the clients. Be impecable

14. …

Good luck generating trust