How to generate trust on the internet
Conversion rates and ROI are very dependent from the amount of trust that your landing page is generating. So, i decided to make a long list with all the tips and tricks how to generate trust on the internet.
- the site layout should be proffesional
- you should have a clear contact section
- in the contact section you need to put a telephone number, including a landline, a fax, an email, a physical address,
- It helps to put a picture of the headquarter
- It helps to be a known brand
- have the pictures of the managers/ceo on the site. It helps to have several pictures and contact data of several company officials GM, Mk manager, sales manager, etc.
- have a green line, posted visible
- the site layout should be consistent with the people’s image on the business line. A banking site should never be black. Or an insurance site.
- put linkedin accounts, yahoo messenger, aol, icq, irc
- show testimonials from clients. Text, video, audio. Also, the testimonials should be very crredible, and the people that are credited for testimonials to be wellknown, not from invented sites: John Turturo, whateverbankingsiteonline.com
- the site should be visual> put pictures in it
- the google page rank should be higher. Also, the number of indexed pages should be ok, together with the number of incoming links, blogsearch presence. These are for experts. :)
- the site’s every page should have a clear purpose: buy now, order now, register now, submit now, purchase now
- offer for free samples of your product
- organize webinars
- have a professional email management. send interesting newsletter on the business
- engage visitors.
- increase visitors conversion from first time visitors -> repeated visitors ->clients->repeated clients ->brand ambassadors
- have privacy policy in place on the site
- put on the site logo’s from well known companies (visa, mastercard, truste, verisign)
- put auto bookmarking services: digg, delicious, stumbleupon. Let people share the discovery
- have an account on big social networks: facebook, myspace, youtube. Promote yourself there.
- have bloggers speak about your product. Offer them for free something it cost usual, in exchange for a small review. Talk with thousands.
- post on your site scans from your diplomas, certifications, associations you are in, written testimonials from clients
- answer all your questions FAST
- have an online messenger, waiting for peoples inquiries. The clients will give you the money if they consider you are safe and trustworthy
- use friendly spam. Ask happy customers to recommend you to their friends.
- show visitors (potential clients) that you have many other clients, happy ones and many business connections. Use Easy. Increase your trust points.
- have some trolling activity on forums, about how great is your company and your products. It will help with seo, direct clicks and awareness.
- state clear your full name
- use scanned signature, to backup your promises
- post videos on your site with you, as the founder, speaking directly to them, the visitors. address their brains directly
- post on your site best practices. Show what you have done to help other clients. Together with their testimonials are the top weapon to convince
- appear in tops, where you score best. Hell, why don’t you make your own tops, where you put yourself on first position in direct comparison with your competition
- “as seen on tv” - can you brag on it? is very powerfull
- speak at conferences. Post on your site or your blog the proof
- Be in the jury of various competitions
- post your short cv online. People who buys from you want to know you.
- show you are involved in some charity, related to the activity
The list is not completed yet. Fell free to contribute on how to generate trust online. :)
