Archive for June, 2009

Market economy

Market economy is the social division of labor based on private ownership of means of production.

It is a cooperative system in which each individual is included in and to their interest. The state does not intervene in the subject market. In Mises’s view, the virtues of market economy are:

1. is based on private ownership,
2. consumer sovereignty (the essence of capitalism is the economic output of the available consumer)
3. capitalism, through competition to ensure their social stimulus (competition catalactică)
4. freedom sits at the base of building economic and social (the individual is able to choose how it wishes to integrate the whole society, economic freedom includes the freedom to err)
5. make profit and the pursuit of the driving force pushing a perpetual,
6. dynamics and ensure its vitality through an ongoing selection process.

The market does not mean a place, but a process, the manner in which the sale and purchase, through production and consumption, individuals contribute to the overall running of the company “(Ludwig von Mises,” capitalism and its enemies “)

A vision of Mises is opposite that of Karl Marx

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Free url advertising

I thought to make a small post on how to get free url advertising, just to help others that are keep asking me these stuff

Free url advertising 1: submit to google

Free url advertising 2: submit to all small search engines. Even google is the best and largest. There are a lot of programs that say for free or for several buck they are going to send your url all over the net. However, there are several considerations:

a. some are not automatic anymore, so your url is not going to be listed. I tryed several options and after a while I saw that I am not listed as they said I would be

b. it’s better to stick to 80-20 rule. Always

c. some of those sites want backwards links. And now it’s not a good idea to have a backward links towards a link directory. It does not help you at all

Free url advertising 3: try 3 way or 4 way link exchange. But beware, try to have your sites on different servers, otherwise google will see them as 2 way link exchange

Free url advertising 4: make a barter with a qualitative site. Post my link there and I will do something for you. Make a banner, ask questions, post something on my blog, give you a tshirt, etc

Free url advertising 5: there are a lot of sites, that offers free samples of CPC or CPM. I know isn’t much, but for begining is perfect. Get some from facebook, from google adwords, etc. And if it’s worth, you can move from free url advertising to paid url advertising

Free url advertising 6: be a troll. Walk all over the internet and post reference towards your site, on different forums

Free url advertising 7. Digg, delicious, stumble upon, facebook, hi5, myspace, squidoo, etc, etc. List yourself wherever you can.

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Sell standardized products or go home

Today I’ve learned an important business lesson. Whatever you sell, it should be standardised and scalable.

Never sell yourself. You are a limited number of hours/days to live.

Never sell interpretable things. Be like Ford. Only sell what you can replicat with zero marginal costs.  This way you can have a lot of money and financial freedom.

If you start selling personalized item, it’s like you are selling your time. Not very wise. Unless you are selling with incredible high margins.

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Online trainings

Online trainings are picking up speed. e-Learning is one of the most lucrative online business, also for affiliates, together with the sex industry and the travel one.

Online trainings are cheap, easy to follow, most of the times they provide a diploma. That’s why people love to undertake them. There are all types of online courses: english, french, e-marketing courses, psychology trainings, driving online trainings, how to…

In general, online trainings are provided by online website. Several examples: skillsoft.com, brainbench.com, cursuriAZ.ro.

Well, it’s enough to search on google this term to receive millions of resuls. So, good luck

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How to generate trust on the internet

Conversion rates and ROI are very dependent from the amount of trust that your landing page is generating. So, i decided to make a long list with all the tips and tricks how to generate trust on the internet.

  1. the site layout should be proffesional
  2. you should have a clear contact section
  3. in the contact section you need to put a telephone number, including a landline, a fax, an email, a physical address,
  4. It helps to put a picture of the headquarter
  5. It helps to be a known brand
  6. have the pictures of the managers/ceo on the site. It helps to have several pictures and contact data of several company officials GM, Mk manager, sales manager, etc.
  7. have a green line, posted visible
  8. the site layout should be consistent with the people’s image on the business line. A banking site should never be black. Or an insurance site.
  9. put linkedin accounts, yahoo messenger, aol, icq, irc
  10. show testimonials from clients. Text, video, audio. Also, the testimonials should be very crredible, and the people that are credited for testimonials to be wellknown, not from invented sites: John Turturo, whateverbankingsiteonline.com
  11. the site should be visual> put pictures in it
  12. the google page rank should be higher. Also, the number of indexed pages should be ok, together with the number of incoming links, blogsearch presence. These are for experts. :)
  13. the site’s every page should have a clear purpose: buy now, order now, register now, submit now, purchase now
  14. offer for free samples of your product
  15. organize webinars
  16. have a professional email management. send interesting newsletter on the business
  17. engage visitors.
  18. increase visitors conversion from first time visitors -> repeated visitors ->clients->repeated clients ->brand ambassadors
  19. have privacy policy in place on the site
  20. put on the site logo’s from well known companies (visa, mastercard, truste, verisign)
  21. put auto bookmarking services: digg, delicious, stumbleupon. Let people share the discovery
  22. have an account on big social networks: facebook, myspace, youtube. Promote yourself there.
  23. have bloggers speak about your product. Offer them for free something it cost usual, in exchange for a small review. Talk with thousands.
  24. post on your site scans from your diplomas, certifications, associations you are in, written testimonials from clients
  25. answer all your questions FAST
  26. have an online messenger, waiting for peoples inquiries. The clients will give you the money if they consider you are safe and trustworthy
  27. use friendly spam. Ask happy customers to recommend you to their friends.
  28. show visitors (potential clients) that you have many other clients, happy ones and many business connections. Use Easy. Increase your trust points.
  29. have some trolling activity on forums, about how great is your company and your products. It will help with seo, direct clicks and awareness.
  30. state clear your full name
  31. use scanned signature, to backup your promises
  32. post videos on your site with you, as the founder, speaking directly to them, the visitors. address their brains directly
  33. post on your site best practices. Show what you have done to help other clients. Together with their testimonials are the top weapon to convince
  34. appear in tops, where you score best. Hell, why don’t you make your own tops, where you put yourself on first position in direct comparison with your competition
  35. “as seen on tv” – can you brag on it? is very powerfull
  36. speak at conferences. Post on your site or your blog the proof
  37. Be in the jury of various competitions
  38. post your short cv online. People who buys from you want to know you.
  39. show you are involved in some charity, related to the activity

The list is not completed yet. Fell free to contribute on how to generate trust online. :)

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Financial focus

I think financial focus is a key to success. There are two theories: risk dispersion or focus.

One smart guy once said that financial focus is his own risk dispersion :) I believe was the Orbit guy.
People usualy do not have financial education. And they consider that business is very diferent from finance.

To have financial focus you need clear mind. You need to keep the eyes on teh ball constantly. You need to say strong “Show me the money”.

How to achieve financial focus:
- read books
- make plans (and stick to it)
- track every day the status

Have a X as logo :) That means financial focus. :)

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